Friday, March 30, 2007

Marketing...To The Neurons Now!

Really the world dynamics is 'Shifting'...as it has always been.

Now people from neurosciences looking for new avenues, with their psychologist friends, have come down to economists, to put down some 'Research', onto the shoppers/customers behaviour using fMRI Brain Scanners! They will check out which part of brain gets activated to different incentives and rewards (say pleasure center), in order to figure out some pattern or so...don't know how.


Not that we are unabashed anti-enthusiasts to Neurosciences, but Neuroeconomics!...hmm that's a bit hard on a consumer's plate...so beware of Scanners next time you visit the Hyper Mall...they might indiscriminately be reading your innocent mind.

Research oriented towards hedonic solace to empirical studies should be avoided at the first place...
However the good part of it is that it may be able to explain some widely-known whimsical human behavior, quite inexplicable hitherto.

But still...not as a malicious manipulative tool for advertisers and market hedgehogs to influence buying decisions...Phulleeezzzzzze.

Any relation to happiness, hmm...check out this.

Tuesday, March 20, 2007

Pursuing Happyness

Chris Gardener...and that tall sprightly figure props in my mind every time, yes after I encountered him in the character flick The Pursuit Of Happyness few day back.

I feel it's not good to write opinionated reviews about anything (until asked!)...however I must say any good piece of art just absorbs you...and it offers more than it admits.
So here are just a few good moments from the movie:

* Last year, we had an intern score a remarkable 96.4 percent on the written exam...He wasn't chosen. It's not a simple pass/fail...
...Be safe, score a Hundred.
(The Intern teacher "advising" our hero in the classroom)

* Don't ya let anybody tell you that 'You Can't Do It'. Period.
(Chris - pedagoging his son Christopher, in an emotionaly pithced moment)

* He must've had on some really nice pants.
(This to the interviewer question "Wat would he say if he interviewed someone under-dressed like him status quo." When all our hero had put on for the interview was a dishevelled paint-mottled Shirt, running straight out of prison for the interview!). He thus casually-whackily makes big out of the most common refrain - Bad Luck, to a valuable anecdote. A bootstrapping strategy to say more professionaly :)

Surely, bright people just make the most snappy out of even bad luck, while others have busy time cribbing.