Monday, June 25, 2007

A Worthy Virus

Seth Godin, bestselling author and Agent Of Change, writes prolifically about viral marketing and IdeaViruses in his famed book. It's live example is his venture, an online service collecting innumerable hand-built user-pages, each a focused, useful guide (Lenses) on an area of expertise...i.e. a one-place quickest way of "getting things done"...say 'How To Find A Job In A Day', 'How To Choose A Perfect Diet For Your Pet' and just like that!

The novel marketing model (read: Permission Marketing
), more prevalent in Internet advertising for now, is based on word-of-mouth contagion model, owing to the fact that Ideas can be much more contracting than anything else. Seth avers that we live in winner-takes-almost-all world, and now masses are more connected than ever and profit margin for creating and owing an ideavirus is huge.
This all seems fabulous, however one considerable concern I guess, is the problem of plenty consumers will be facing...overloaded information deluge, Attention Deficit, excessive indulgence... All these accountable for Information Snacking, which is a typical human trait. If you have a bus home from office at every five minutes interval, then you would be unremarkably promiscuous regarding time and would reach your dwelling at a higher variance timings...

...And little Jane asked: "Mom, will my world all be a clutter and muddle forever..."

Saturday, June 23, 2007

The Two Iye's

Innocence...and Insight, just how related both are, yet how contrasting. Sometimes knowledge is killing, when that Wish-I-Never-Knew-It feeling haunts you. After reading this elegant piece, I am left with this gnawing sense: How much shuld be known to act, how much naivete can be tolerated... The author gives several examples where both extremes are legitimate...yet which position will click varies case to case. While innocence establishes communion and attachment, pure congnizance is something everyone sees as ultimate manifestation or power...Is everything a compromise...a tradeoff?...Or our intuitive mind is enough to deal with all this.
Should an ignoramus child be allowed to act on his/her free will...knowingly or unknowingly? Should using innocence for noble cause be justified against destructive truth. On lighter side say, lying to boss to help your mate meet his Date! Hmm for now I would like to preseve my innocence for home, and would safely act with insight in the workplace...nahh, it can't be that simple.

Thursday, June 21, 2007

A Blip That He Is...

A Boy, And A Cosy Dream
And A Wish, To Cross The Mighty Stream

Thru The Deep Waters, Thru The Rusty Winds

The Boy, Clinged To His Juvenile Whims.

A Boy, And His Flicks And Flings,
And Darkness, In That A Diffused Belief
And Darkness, That Stings and Watches Him.
The Boy, A Blip That He His, A Binge That Seldom Clicks...

Cribbed this in an awefully boring training session...
on 'Six Sigma'...Much as I try to comprehend these 'important' concepts these days, it all sounds greek to me...Some day I wish this numbness will get over, someday it'll all open up...Someday.